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Small businesses often find themselves competing with much larger foes. They are usually at a distinct disadvantage when it comes to the ability to advertise their services or products against those of their more powerful competitors.

In this environment, small business owners must find creative ways to increase their customer base and, in turn, their share of the market. They must think in unconventional terms in order to compete with the conventionally-minded monsters against whom they are battling.

One very effective way to bring in more customers is through promotional giveaways. While it seems counter-intuitive to "give away" your service or product when it seems that every single dollar of revenue must be poured back into the business, giveaway can actually generate much more than they cost.

An advantage that small businesses have over large corporations is their proximity to their customers. Most small businesses target customers in their