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Many of you may be aware of a move by organizations to refocustheir efforts into B2B strategies and are pulling back fromtheir B2C strategies. This is largely because it is perceived tobe safer, is more lucrative in the short-term, and more easilyjustified to the bean counters.
I can assure you that true B2C is not dead. It just means thatthose who stay will be ahead of the game when the sheep wanderback.
It is important to point out, though, the differences betweenB2C and B2B are not that great. It is just the technology andthe environment of those you are targeting that is different...after all, people in the business sector are still consumers.
Firstly, what is a business to consumer online business? It isproviding an online service to your end-user. Ideally, itshouldn't mirror what the offline business is doing but,importantly, it should leverage and support the business'soffline activities.
The successful online business does not work in isolation fromth
Firstly, develop a strategy. Within that strategy it is criticalto determine what the organization's expectations are up front.
Is the online business primarily a...
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3.22 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."
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