• Section: Increase Traffic - Category: SEO/SEM
• Written by Ksoft

RSS feeds seem to be the breakout technology for the year. Withmore users turning to them for driving traffic to their site,it's no wonder that a trail of RSS feed spam is following in thewake. A careful editing of your RSS feed could make thedifference between being classified as genuine content or RSSspam.

RSS search engines are just beginning to pick up steam. As moreRSS feeds become searchable, the number of visitors willincrease and spam is sure to follow. It is an unfortunate sideeffect of free communication. While RSS users can typicallyunsubscribe to feeds they deem as spam, browsing with keywordsin an RSS search engine is where the problem arises.

RSS spam largely consists of three main types most often foundin the RSS search engines. The first type is keyword stuffing.

Keyword stuffing involves filling each RSS feed article withhigh-value keywords for a specific topic. The articles are notintended for human visitors, but instead for search enginerobots to

The second type involves RSS feed link farms. These RSS articlesoften contain very little content, if any, other than a simplekeyword. Their main attraction is the feed title. Clicking thefeed title takes the user to a blog containing tens or hundredsof other blogs and RSS feeds, each directing to more linkswithin the farm. The goal of this type of RSS spam is to trickthe user into clicking advertisements or directing them to aproduct web site.

The third type is the creation of fake RSS feeds. These appearas legitimate, but often duplicated, article content. Whetherthey provide value or not is certainly debatable. These feedsare usually created in mass, using automated scripts, and appearsimilar in nature to the link farms. By attracting the users toseemingly valuable content, they hope to gain advertisementclicks or product web site traffic.

Your RSS feed might happen to fall into one of these threecategories. While you may currently be experiencing increasedtraffic from the RSS search engines, these directories areworking on filtering out the RSS spam techniques. However, youcan still take advantage of RSS feeds and their power byfollowing an RSS-friendly guideline.

Refrain from using automated scripts to create online contentused by your RSS feeds. Instead, write your own originalthoughts, product descriptions, and reviews. It takes a littlemore time, but the search engines will value this content muchmore highly, your visitors will appreciate the unique content,and the subscription count to your RSS feed will grow. It isalso important to keep your feed updated with changing contentas opposed to using a static feed, which remains the same.Search engines value dynamic feeds and will likely rank youhigher as a result.

There are tools and services available, which aid in keeping anRSS feed updated with your changing content. Such servicesinclude FeedFire for converting your web site content to aperiodically updated RSS feed or software such as FeedForAll forcreating and editing RSS feeds.

A successful RSS feed is very much the same as a successful webpage. It may take a little more time to digitize your thoughts,but the end result is well worth the effort. By avoiding thetricks in RSS feed spam, you can help make the difference inquality of feeds and enjoyment in your readers.

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3.22 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."