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Newsflash

Web site designs evolve over time. In the beginning, many web site owners became captivated with the "bells and whistles" that, on surface, might have appealed to their intended audience. Java applets/scripting, flash animations and other rich media have become increasingly popular over the years.

However, in the rush to have the "coolest" or "most good looking" web site design, web site owners tend to forget whom they are designing their site for: their target audience. Your audience might find that Flash animation irritating after viewing it multiple times. Your audience might not be able to find your site in the search engines. "Bells and whistles" are attributes of a web site that need to be measured and tested to see if they increase or drive away sales.

Stage 1 - Style Over Substance

The first stage is to design a site that the CEO, venture capitalists, and ad agencies like to see. There are all types of "bells and whistles" in this desiRead more...Link

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SEO Outbound Link Relevance

Section: Increase Traffic - Category: SEO/SEM
Written by Joel Walsh

You know search engines evaluate a site based primarily on the links going to it (inbound links). The PageRank of the sites on which the inbound links are located, and the anchor text of the links, matter a lot. But if you're like most webmasters, you don't appreciate the value of outbound links.

Outbound Link Relevance & Anchor Text

The clearest way that outbound links can affect SEO is through their anchor text.

Outbound links' anchor text affects a page's search engine ranking in much the same way that inbound links' anchor text affects search engine ranking. Anchor text of inbound links is arguably the most important factor in search engine rankings for particular keywords. For instance, if ”fuzzy keyword” is in the anchor text of a link to a webpage, that webpage may well appear in SERPs for ”fuzzy keyword” even if neither the word ”fuzzy” nor ”keyword” appears anywhere on your site.

Outbound links' anchor text works the same way, though it is slightly