• Section: Increase Traffic - Category: SEO/SEM
• Written by James A. Holish

We were cruising down a local highway, at about 80mph, in our super charged $250,000 sports car, with the top down.

Our white scarves were flapping in the breeze. The highway was four lanes on each side, and clear of all traffic. It was a newly constructed super highway. I had to do it. I put the "pedal to the metal", and pegged the speedometer at 150mph.

What a rush that was. As we approached the top of a steep incline, the wheels on my sports car lifted off, and settled smoothly on the downside.

It felt as though we were flying for a moment, until, a large Steven Spielberg look-a-like monster, lumbering down the highway, loomed in front of us. I had to slow down very quickly to 75mph.

It was a strange looking monster. Its head slowly swayed back and forth, the long mechanical legs strutted like a chicken, some

times limping first on the left then on the right.

Its head swayed left to right, and I could see a broad mechanical smile occasionally. The arms swayed as they would if it were on a power walk. We noticed a license plate hanging on its waddling tail. The plate read MONSTERBOT.

We were furious. This dumb looking monster was in our way. We wanted to pass it. We wanted be first on the highway.

I literally stood on the gas petal. The surge was very powerful as the speedometer was again pegged just past 150mph, the tachometer pointed like a magnet to 7000rpm. We were able to pull up along side, but we could not pass it. It just looked down at me and smiled a broad monster smile. What is this thing, I thought. Is it some mysterious, new, government experimental project?

My sports car was built to pass anything. It was the fastest most powerful sports car built to date. I backed off to 75mph and just watched the license plate sway. As long as this dumb looking monster is in front of me, I will never enjoy the experience of being number one on this super highway again.

This silly story is fictional of course. It is my 21st century version of the old Tortoise and Hare tale.

The monster is Googlebot. As we all know, Googlebot is a machine that scans, (spiders), the Internet. This amazing invention searches endlessly for new information, i.e. new Websites, new web pages, new keywords/phrases, and new content. Since Googlebot is a machine, it can only "see" certain items. Those items are HTML code. It does not see the color white, or macro media.

Gurus of the 20th century have studied Googlebot for years to formulate their theories about how Googlebot's Algorithm* works.

*Algorithm, From Wikipedia, the free encyclopedia:

In mathematics, computing, linguistics, and related disciplines, an algorithm is a procedure (a finite set of well-defined instructions) for accomplishing some task which, given an initial state, will terminate in a defined end-state. The computational complexity and efficient implementation of the algorithm are important in computing, and this depends on suitable data structures.

From wikipedia.org:

Informally, the concept of an algorithm is often illustrated by the example of a recipe, although many algorithms are much more complex. Basically, an algorithm is a method, like a recipe, in that by following the steps of an algorithm you are guaranteed to find the solution or the answer, if there is one. Algorithms often have steps that repeat (iterate) or require decisions (such as logic or comparison). Algorithms can be composed to create more complex algorithms.

The concept of an algorithm originated as a means of recording procedures for solving mathematical problems such as finding the common divisor of two numbers or multiplying two numbers. The concept was formalized in 1936 through Alan Turing's Turing machines and Alonzo Church's lambda calculus, which in turn formed the foundation of computer science.

Most algorithms can be directly implemented by computer programs; any other algorithms can at least in theory be simulated by computer programs. In many programming languages, algorithms are implemented as functions or proce

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