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The Importance of Scroll Tracking

Segovia Smith

This may be a new subject for some of you, but a very substantial subject for businessman. It's a tactic called "scroll tracking." There are numerous ways you can use scroll tracking, but I will talk about two of them.

How can scroll tracking benefit your business? Let's say you have 1,000 online shoppers coming to your web page. A percentage of these people will leave your sales letter before reading or scrolling to the end. They won't even see your order link. You, as an online business owner, will need to discover why they are leaving your web page. This is where scroll tracking comes in. Scroll tracking allows you to identify the exact position in the sales letter where your online shoppers are leaving your sales letter.

To use the "limited budget" version of scroll tracking, you would want to split your sales letter

into 4 or 5 chunks.

Once you have broken your sales letter into chunks, you can use your website statistics to establish the point at which your online shoppers are leaving. Using your log files for your website, you can discover how many people went to your web page (or certain pages located within your domain) as well as how long the average visitor stayed at your web page.

This next method is a much more advanced way of using scroll tracking. For very little money you can use this tool to save a lot of time as well as increase your profits overnight. This method utilizes a program called "Clickalyzer." Unlike the previous method where you had to divide your sales letter into chunks, Clickalyzer allows you to keep your sales letter fully intact.

This program will tell you how far people are scrolling down your sales letter. All you need to do is incorporate some code from Clickalyzer into your website.

I cannot reiterate enough the beauty of scroll tracking. By using scroll tracking, it will greatly amplify the chances of you making a profit. With this method you are able to manipulate elements within your web page to curtail online shoppers leaving your web page.

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