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Newsflash

Years ago, before I ever entered the field of marketing, I saw one of the greatest sales presentations I have ever seen, only I, and most of the 200 plus people in the auditorium weren't aware that's what was happening.

And it worked like a charm!

In fact, what made it most effective was that we weren't really aware that we were being sold to. That in fact we were the targets of a carefully planned and executed marketing campaign that worked mainly because of that fact.

Since that time, I have used the technique myself in many different disguises and in more than one medium, but the marketing technique remains relatively constant.

In mail order marketing, it used to be called the two-step technique. My wife has another, more descriptive, name for it, but we'll save that for later.

Here's how it went down. It was the late 80's, and I had completed 13 years of active duty in the army and was in the Texas Army National Guard, working full time as a federalRead more...Link

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Importance of Sitemap

Section: Increase Traffic - Category: SEO/SEM
Written by sandeep

A site map (or sitemap) is a graphical representation of the architecture of a web site. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.

A hierarchical diagram of the pages on a Web site, starting with the home page at the top. A site map helps visitors navigate large, complicated sites by showing its entire structure. It is also used as a master diagram of the Web site for Web designers.

A sitemap is an XML file that contains a list of site URLs and related attributes detailing what should be indexed within a specific site. It must be UTF-8 encoded. The following XML elements are required in the sitemap file:

Sitemaps provide a way for We

b sites to specify what pages within the site should be indexed and what new content has been added. Basically, it provides a communication channel between the search engine and the site.

The webmaster can generate a sitemap containing all accessible URLs on the site and submit it to search engines. Since Google, MSN, Yahoo, and Ask use the same protocol now, having a sitemap would let the biggest search engines have the updated pages information.

Benefits of Sitemap: