• Section: Increase Traffic - Category: SEO/SEM
• Written by Jeffrey Smith

If you ever wondered how to measure results for SEO link building, here is one of many tactics that provides insight to how rankings are acquired as a result of a keyword acquisition & keyword sniping.

Relevance is the basis of rankings, you either have it or you don't. Relevance is determined by the type of content you place on your website, the words you use to describe your business, the types of terms and jargon that BELONG to certain industries, etc. If your site lacks it, the good news is, you have control over the content, so if your existing site is off topic, then create new on topic content or create a new site using a highly relevant domain name, populate it with themed site architecture and content and start building links.

For example, if search engine user agents (spiders) are crawling your pages and they come across a high grouping of certain buzzwords within a particular proximity and consistency then they can parse the text and determine that y

our page has a high concentration of terms akin to one particular industry. If you are taking about percentages, deductions, W-2 forms and the like, they are smart enough to deduce through phrase rank, that the page is about accounting.

But just having this information (on-page) is not enough, you need to build links in order to stake your claim and plant the seed in search engines that not only is such information on your pages, but you would like your site to be classified, indexed and ranked highly for a specific subset of keywords when people use them in search engine queries.

One way to accomplish this is:

Use the words in unison when link building until your allinanchor position rises high enough to oust the next competitor from the position of having the highest relevance for those terms.

Now it may be that some websites rank higher for the exact match form of keywords for very particular reasons.

1) That they only focused on developing a narrow series of keywords such as 5-10 phrases (which will occur naturally over time as search engines glean the context of the pages). Or

2) That other's linked to them using those narrow series of keywords (hence increasing their relevance for those search terms).

The less competitive the term, the easier it is to gain a higher position for the allinanchor (a term that means that out of the top 1,000 pages for that keyword, is at the top of the list). To check the position of the allinanchor (which is often a near exact result of just performing a common search, you can use the search command allinanchor:add keyword here. The colon is important after the command, with no space with the keyword following immediately.

Not to digress from the point, the allinanchor relevance factor ideally should be escalated over time using a base of your main keywords and then as a result your pages appear higher and higher in search results.

To keep it simple, if I wanted to rank for the term internet marketing I would perform the search and use the search command allinanchor:internet marketing. From there try to find your website and see how many pages away from the top 10 you are. Then you know, just how much link building you have to do.

If you have a top 10 or top 20 allinanchor ranking for any of the three terms, then you will rank accordingly when any one of those keywords is used in a search vs. other websites who are not link building.

Just imagine that everyone starts at zero, as you build links your allinanchor ranking makes your site more relevant, and the more keywords you use along the way, the higher you will rank when those keywords hit their plateau.

Now that I see that the TBPR Export is over and Google has reindexed the web. A few weeks ago, the bottom literally feel out from thousands of search terms instead of the lofty 62 million results we now see, it was a sparse figure (less than 50,000) competing pages, refer to this post for more information.

The idea is to use overlapping keywords when building links, for such a competitive term it'

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