• Section: Increase Traffic - Category: SEO/SEM
• Written by Rif Chia

You can actually control how Google displays your results in SERPs with the following meta tags by placing them within the head section of your html codings.

1. No Cache

- Will stop Google from caching your content. Google keeps a cache of your content, and a link to it is available in Google SERPs.
2. No snippet

- Will stop Google from displaying the short snippet of text beneath the title in SERPs.
3. No index

- Will stop Google from displaying the page.
4. No index Image

- Will stop Google form indexing images.
5. Setting an expiry date on your content.

- Will create an expiry date for your content, so it will not be displayed after a certain date. Useful for excluding content in a protected area.

Why C

ontrol The Way Google Display Your Result?
One main purpose is to prevent Google from displaying protected areas in your websites which can also be done though the use of robots.txt.

Another reason which is fairly important would be the risk of duplicate content. This applies especially to blogs where many actually had a snippets of the post and also the full story/article of the post. Duplicated content within sites will risk the disadvantages of being penalized by Google. With the above tags, you can control which page to be indexed or when it will expire.

Attracting clicks in SERPs.
You can also use the following tag to control how your result's description will show up in SERPs. Write interesting description that encourages searchers to click on your title.

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