• Section: Increase Traffic - Category: SEO/SEM
• Written by Rif Chia

As major search engines grow, many webmasters are recognizing the power & value of local search engine optimization and the effects it has on the website's traffic. Better known as regional search, it makes use of geographical targeting to reach out to the audiences when they search.

Using local search engine optimization, the searcher who reaches your site will be a more targeted visit and is more likely to convert via your landing pages. Although the search volume of regional search is much lower than a non-regional search, but it is still advisable if you wish to reach out to the local market.

Here is an example of how we make full use regional search to reach out to our local market. Our company is located in Singapore as shown in our contact page and we make use of local search engine optimization to rank ourselves on regio

nal SERPs. When searchers type "singapore b2b marketing" or other optimized regional terms in Google, we are ranked #1 out of a million competing pages.

Below are tasks to be performed for local seo :

* Be sure to include your local address in Contact Page.
* Get your site listed in local yellow pages
* Make use of Google Earth to display your location
* Get your site included into regional directories
* Use regional phrases in your text links
* Place area code in your phone numbers
* Include location pictures and driving directions

We have done it and you can do it too. All the best.

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