• Section: Increase Traffic - Category: SEO/SEM
• Written by Michael Wu

These are really basic SEO concepts and of general application for each set of keywords on each particular page. The idea is what matters here for real. Then it is just replication of the idea on each page of the website for all the different keywords we are targeting on each section.

Title Tags: always use in your title-tag the keyword you are targeting in that particular section. If I am targeting more than one keyword in that particular section, then I will put in first place the keyword that has higher importance and then the others in order of importance.

Meta-Tags: always use in your meta-keywords tag the specific keywords and important variations that you are targeting in that section in particular. For the meta-description tag always use a concise and keyword rich description of what you are promoting in that section. This will be the description that search engines' spiders will index and show as snippet within SERPS.

H1, H2

Tags: always include your desired keywords for each section in H tags acting as headers. Instead of just inserting an image with the keyword, do insert an H1 tag that includes the main keyword you are targeting in that section.

Always include an About US, a disclaimer, a contact us & privacy policy in your website. This will provide higher levels of trust to your visitor and also to Google thus enabling better positions.

If possible, have your code validated. Although it's importance in the general ranking algorithm equation is not that much significant compared to other variables, it helps. If having your website's code validated and W3C compliant is a realistic option, then do not hesitate to embrace it.

Do NOT copy content from other websites or use the exactly or almost the same content on different pages within your website. Google works with a duplicate-content filter thus decreasing your websites value and even penalizing it if it finds extensive usage of duplicated contents. Google likes unique original content so it is always better to work under their rules. It is easier to scrape content but its benefits will not last in the long term so for your purposes the only option is to generate your unique quality content for your specific niche.

to be continued...

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