• Section: Increase Traffic - Category: SEO/SEM
• Written by Paul Steven

This article was borne from an experience I had recently within an on-line SEO Forum. The poster asked a question on how to help his client get page one listings in Google and also what to put in his monthly SEO report. When I replied that he should never have taken this client on in the first place when he had no knowledge about SEO

very short time frame) that either offer dubious SEO practices or promises of high rankings so cheap that professional optimization companies may as well gather their hat and coat and call it a night.

The intense marketing spiel that underhand firms adopt informs you to only pay them a few hundred bucks and hey presto the view from the top of the Search Engines was yours for the taking. Now, I have been in the business long enough to know when something doesn't smell right. But what about the ordinary client who is only interested in getting their product sold or their service found on the Internet? How are they supposed to tell which SEO firm is transparent and which are as dirty as an mucky puddle?

Thus I have mustered up some thought indicators that I feel you should be aware of before any relationship with an SEO Company is worthy of consideration. They are as follows:

Cost! There is a saying that rings true here "You only get what you pay for!". If a firm is offering something so sought after as 'Page One in Google' for an unbelievable price then that is normally what it is: unbelievable! I'm not saying they won't get you on Page One but it will be for such an obscure keyword phrase that generates no traffic whatsoever to your site

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