• Section: Increase Traffic - Category: SEO/SEM
• Written by Ravi Babu

How common is common sense when it comes to SEO?
If you are searching for "cars" in a search engine, what kind of websites do you expect to show up? shoes? pets? Obviously not. All search engines have the responsibility of serving their customers by showing them what they want. Searching for relevant websites has always been a big challenge for the search engines too, as there are zillions of websites out there on the web. More over, search engines have to fish out the best in seconds! So, any website which has all the criteria that a search engine demands, would show up at the top.

Search engines are not looking for great miracle sites. They are looking for professional businesses that are serving their customers well. Search engines don't want to show unprofessional, crappy sites to their customers. How do search engines looks for the best sites? What algorithms do they use? Do we need to learn those complex algorithms? Nope. You need not worry about how and what

methods they use, as long as you maintain your professional approach to your business. Let the search engines worry about how to capture you. And surely they will, if you are not into any kind of spamming. However, do you show up at the top? Or do you show up hundred pages after? That depends on the competition and the product demand.

Search engine optimization (SEO) is the science of increasing traffic to a website from search engines via "natural" ("organic") search results. You do not need an extensive seo training to achieve this. However, if you take a short seo course or attend a short seo program or even a basic seo workshop, you will be in good shape. Even reading a seo book or ebook will give that knowledge about organic seo. Even simpler and quicker way is to go thru our free couse on organic seo at www.SeoCollege.org

The Google way: Whenever a customer searches using certain key words, google picks up the best sites out there in the market. How does Google do it? Google approach is very simple. It looks for what you are looking for! It looks for sites that you are searching for. What do you normally look for? ...yes exactly. You look for the best sites to match your keyword. What do you mean a best site? A site that is designed well? A site which looks well? A site that sounds well? None of them. Google looks for 3 things. PROFESSIONALISM, POPULARITY AND a perfect match of your KEY WORDS.

Lets take an example. Lets say you are looking for "flower". Google will quickly search for all domain names in its database, which have the word "flower" in it. The assumption google makes here is that, if a domain name contains the word "flower", then, that site has to be dealing with "flower". Unfortunately there are thousands of websites which have this name in it. Which of these sites must show up on the first page on google? and which one of them must show up at the top? Adding to the complexity, there could be many websites which do not use the word "flower", even though they are dealing with "flower".

The second approach that Google takes is to look for sites that have the word "flower" in their HOME page. The assumption that Google makes here is that, If a website is dealing with "flower", then it must be talking about it in its home page. What if the home page is filled with only images of flowers and no text in it? those sites would loose out in the race! What if all those sites have the word "flower" in their Home pages? then Google will look for sites which have more than one word. More the merrier! This is called word density. This is where many SEO experts try to trick google by placing the word repeatedly with no proper sentence formation. This is called "Key word stuffing". Google has now caught up with this trick and it can now identify such sites and ban them from indexing. Google is continuously evolving to identify such tricks played by small timers to win the ranking. The winning strategy here is that the Home Page must talk about the product or service

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