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10 Ways To Extend The Reach Of Your Site

Section: Increase Traffic - Category: Link Building
Written by Titus Hoskins

Page 1 of 3

10 Ways To Extend The Reach Of Your Site by Titus Hoskins

Successful websites extend their reach far and wide! They buildlinks, connections, partnerships, or use whatever means they canto extend the reach of their sites. By extending their reach,these websites create greater exposure, bringing in moretargeted traffic, leads and sales.

You should do the same with your site. It will greatly increasethe importance of your site - boosting name recognition andincreasing your site's visibility.

Lets look at a real life comparison, ever build a large patio oroutdoor deck onto your house and suddenly realize you have notonly doubled the floor plan but you have also changed the verynature of the house itself. Or you build a gazebo or a guesthouse on your property... and suddenly you and your visitorshave a different view or opinion of your property. In fact, youhave expanded the reach of your property by building theseextensions.

Think of your website in the same li

ght - by building simpleextensions you can change how your site is viewed and judged byothers; resulting in many positive benefits. Little things thatare so simple to do, yet it can have far reaching implicationsfor your site. You can, in fact, extend the reach of your siteto all corners of the globe.

Here are some of the best techniques for extending the reach ofyour site, some of these are very simple, some a little morecomplex:

Article Writing Get one way targeted links placed allover the web by writing simple 'how to' articles on the topic ortheme of your site. Extend the reach of your site by simplyincluding your live links in the author's resource box at theend of your articles. Simple and very easy to do - just try it!

Viral Desktop Applications You can extend the reach ofyour site by placing links directly onto the desktops of yourvisitors by offering them simple desktop applications likewallpaper, software programs, or ecalendars, like the DATEwisedesktop eCalendar (see below). These are great for buildingbrand recognition.

Old Fashion Link Building Finding related websites andasking for reciprocal links is still one of the best ways toextend your site. Takes a bit of hard work but it pays off bigtime. And don't forget about testimonials, simple littlerecommendations about a site or product, these can be great linkbuilding opportunities.

Bookmarks Make sure you have a bookmark link on all yourpages. You might also want to make a favicon - small logo thatgoes with your bookmarks. And subtly ask those who bookmark yoursite to place a shortcut on their desktops.

Ezine or Newsletter You can reach and keep reaching yoursite's visitors by building your own opt-in list newsletter orezine. Broaden the scope of your site by offering diverseinformation in these publications.

Viral eBooks and Reports These can be simple 'how-to'ebooks on topics related to your site. Include links to yourwebsite and build name recognition as well as tageted traffic.

Forum Posting Becoming a regular poster on all the onlineforums will give your site greater exposure and build site orbrand recognition. More importantly, if you offer helpful andwell informed information your site will acquire a residentexpert - you!

Off-line Advertising Placing your site's logo or URL inoff-line places, billboards, t-shirts, caps, but try to resistthe latest trend - putting URLs on body parts! Off-line exposurewill greatly extend the reach of your site.

Burning CDs Burning your best programs or information onCDs, DVDs or disks and distributing these around to allinterested parties will create more recognition. Great forreaching non-online computer users.

RSS Feeds and Blogs This may prove to be the granddaddyof ways to extend your site. The original name for RSS stood for'Rich Site Summary' - you make a summary of your website andsyndicate it to all interested parties. Other webmasters willtake your syndicated RSS feeds and place them on their sites.You create mini satellite sites of your content all over the web!

In additi

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