RSS Subscribe Implement An Aggressive Linking strategy
Let me ask you a question... How do you get hundreds, or eventhousands of targeted sites to point their traffic directly atyour website? There are a few steps that you can take...
Step 1: Research your linking prospects.
Who would you most like a link from? Surf teh Net for a websitesthat deal directly with your target market and collect thepersonal contact information for the website owners. You shouldcollect these information:
- The website's URL
- The address of the web page on that particular site whereyou would most like a link
- The name of the website owner
- Their e-mail address
- The date you visited their site
- A brief description of what site is about
Step 2: Organize your list into table or database.
This is very important. By setting up a simple database rightfrom the start, you will be able to merge the information youhave collected into template letters
, and keep accurate recordsof exactly who has linked to you and who hasn't.
If you have Microsoft Access you can easily set up a trackingform or you might also be able to set up a database table inyour word proccessing package.
Step 3: Rate your prospects and divide them into 2 lists.
As you collect information on sites that you would like tosolicit links from, be sure that you divide them into twoseparate lists:
- First list. The short-listed site
Your first lsit should be a list of those sites that you wouldmost like to obtain a link from. They will usually be highlytargeted and be a common meeting ground for your IdealCustomer.
- second list. Sites of secondary interest
This second list sites will still related to your target market,however they're either not as focused or they have low trafficcounts. While links from secon list sites can still be veryvaluable, chances are they're not worth the same amount of timeand attention your Short-Listed sites are. Your second list willlikely be quite large.
Step 4: Write a personal e-mail to your first list.
Once you've collected the personal contact information of sitesthat you would most like a link from, you can then sit down andbegin writing each individual site owner a request for a linkexchange. The letter should include...
- A positive comment about their website
- A brief description of who you are and why you'ree-mailing them with an emphasis on the "win-win" nature of yourproposal
- Specific details about how a link to your site willbenefit their visitors/customers/subscribers
- Where on their site your link would be of greates benefitto their clients
- A brief discussion about how they can link to you thatmake it extremely easy
- Your contact information
.... and anything else you believe might help you to get the link.
Step 5: Write an e-mail to your second list.
When you contact your second list, you should be just focused onmaking your e-mail personal... the more personal the better.
With that said, because you will have more second list namesthan first list names, you won't be able to spend as much timeindividually crafting each and every e-mail. Your best bet is todevelop a template letter that you can "plug" the siteinformation into. This can still come off as very personalized,but you shouldn't be quite as worried about making it incrediblysite specific.
Step 6: Be persistent!
If a site that you really want a link from doesn't respond toyour initial offer, e-mail them back. Tell them how this is amutually beneficial way to do business. Tell them your marketresearch has shown that your customers have direct interest in aproduct or service like theirs based on their interests. Andremind them again that their customers and subscribers wouldprobably be interested in the information that you provide atyour website because it's going to help them in some way.
Emphasize again thet this is truly a win-win situation for bothof you.
It's extremely important that every link request you e-mail ispersonalized. Like I've said before, sending a personalized"Dear Joe" e-mail as opposed to a generic "Dear Friend" or "DearEveryone" e-mail incr
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3.22 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."
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