RSS Subscribe Learn 5 Quick Ways To Use 'Content' To Create and Boost Your Traffic And Profits Today
OK, what is 'content'? Simply put, it is informative material that you include in your website or elsewhere to benefit your readers.
What's the point of this effort? Providing information, relevant to the subject of your website, is the most powerful way of attracting visitors to you who already respect you as an expert on the subject.
In marketing speak they are already 'presold'. If you then recommend them something a relatively large proportion will buy in compared to the average visitor to your site.
BUT you must never betray this trust and must always try to recommend only top quality products and services with the readers' interest at heart. Honor this and you will have customers and followers for life.
Lets take a look at five ways content builds you traffic, subscribers, and customers in addition to increasing your search engine rankings.
1. Educate, don't sell.
Regularly add keyword rich articles and content to your website. Adding a lo
t of content is good but adding new content regularly much better. Search engines and visitors alike, value your site more if it is kept fresh.
Doing this alone will raise your search engine ranking and daily visitor count.
For example, if your business involves offering products and services related to food, posting articles and content relating to recipes, food preparation, nutrition, quality suppliers etc will attract unlimited prospective customers on a regular basis! Why?
Answer: I want you to always remember this point, which will help you whenever you deal with the search engines:
The search engines are in the business of providing accurate and relevant information to their search clients. They do this because the more accurate and relevant the information the more people will visit (and also repeatedly come back to) the search engine and therefore the more money the search engine will make from advertising and other services.
This is why the search engines 'love' great, focused, relevant, keyword rich content. Once they find your site and index it (list it), if your content is great, then they will reward you by sending lots of visitors your way for as long as the content remains relevant to their customers.
So, give the search engines what they want and you'll get plenty of what "you" want.
2. Excusive reports
If your run a newsletter, a powerful technique for multiplying your subscriber base quite easily is to offer content as "exclusive reports" or manuals. But present the offer as a bonus for signing up for your publication. Everyone loves freebies, so give them what they want and get what you want - a massive increase in your results.
Just remember, people just like search engines, want 'relevant' information. Keep the subject of your special reports focused and your newsletters well focused too. But if necessary, keep different lists for the different interests/subjects.
3. Training courses.
Think about it. What is a training course? Isn't it a collection of informative chapters or sections organized in useful sequence! The beauty of organizing content into a series of lessons, delivered by email is:
a) It entices visitors to your website to give you their email addresses and then you can keep in touch, inform and market to them indefinitely.
b) It that keeps the reader glued to your serialized training course.
Now remember, statistics show that on average, it takes 7 contacts to turn a prospect into a customer. That's why it is so hard to sell to a new visitor to your website. But this technique overcomes that problem very neatly.
Note: The technique is really simple and works extremely well but the key to success is 'quality control'. This means you must ensure valuable content is provided in each and every lesson.
An extra bonus with this technique is that because you have editorial control over the content, you can links to related websites and also have your affiliate links spread around each lesson or course.
As you might imagine by now, valuable lessons will go on being demande
 Comments |
|
|
|
3.22 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."
| < Prev Article | Next Article > |
|---|