• Section: Increase Traffic - Category: Link Building
• Written by Joe Rispoli

One of the secrets to building a reciprocal link network is by increasing the number of links pointing to your website. Incoming links to your website are important to search engines and are used to help determine your page rank. The more incoming links you have, then the higher your website is placed in Googles search results.

What most people do not know is that not all incoming links are given the same weight, and that the incoming, non reciprocal links are given more importance.

There are many ways to get inbound links to your site without having to give out reciprocal links or put out alot of cash. Here are just a few ideas.

• Good website content. You must make sure that your website is full of useful, informative content. When you have a lot of relevant content other website owners will want to link to your website because it will be a great resource to them and their visitors. Some examples of good content are ebooks, a newsletter, tools and soft
  ware, free articles, tips that are related to your website, and a blog that is updated daily with new material.

Search engines and directories try to locate the websites that offer something valuable and unique to the Internet. People actually link to sites simply because they find the content useful.

• Testimonials. If you happen to find an interesting, informative website then send a testimonial to the website owner. They may give you a link to your website if they post your testimonial on their website. These links all add up and are important for search engine ranking.

• Online Directories. There are many online directories that you can submit your website to. This helps with getting inbound links to your site. Some of the directories require you to pay or provide a reciprocal link. But, there are many online directories that will accept your submission for free and with no reciprocal link. Just do some research to determine which ones are free, or if you have the extra cash, go ahead and pay up (or you can send some my way).
• Content Articles. One of the best ways to get inbound links to your website is through article marketing. Interesting, informative, professionally written articles with the appropriate content can provide you with targeted traffic and high quality permanent links to your web site.

It is very important that your articles contain your targeted keywords and that they read well!

You can submit articles to websites, ezines, and article directories. An easy way to get your article published is to go to Google or Yahoo groups and do a search for "Internet Articles Publishing". Get involved with some of the groups, this will allow you to find websites that are looking for articles.

Do not forget to put information about yourself, with a link to your website in the resource box of the article, as this will open up the potential for many inbound links to your website. Articles can be the most time consuming of link building tasks when you take into consideration the time it takes to write and submit the article. A helpful tip is to make sure you add the locations of the article submission sites to a folder in your "Favorites". This will save time when you go to submit new articles.

• Free Ebook. Alot of people think that ebooks are hard to write and could take a long time to put together, but you can actually create one in no time. You can make it a collection of your favorite tools, resources and articles that are related to your website. As long as the ebook is considered useful by your visitors then they may link to your website for a copy or agree to offer your ebook on their website. Make sure you include links to your website in the ebook.

• Blogs. Combining a link building campaign with blogs will give you alot of exposure for your business or program. Blogs are another tool that many entrepreneurs are using to produce great results. Because Blogs are updated with content on a regular basis they tend to rank higher then normal we
  
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  3.22 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."

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