• Section: Increase Traffic - Category: Link Building
• Written by Nasir Mehmood

Google Page Rank has a very important role in the world of internet. The word pagerank can be defined as the value or importance that google gives to that particular site. A major achievement in attaining page rank on search engines involves link popularity. All the main search engines like Google, Yahoo and MSN consider this the single most important factor. It is well known that the search engines treat a link as almost a vote, a vote that the site you are linking to is good enough to deserve the link. This means that the more links you have then the more popular the search engines think your site is and the better it will be ranked for certain terms.

Links to your site are important. To get a bigger search engine ranking, make sure other sites link to yours. By having other sites linking to yours, it helps Google's crawlers find your site and as well gives your site a greater visibility in their search results. In order to attain this high pagerank, we can purchase lin

ks from other high pagerank sites or we can get free links from other websites by putting some good text, effort and time. This is easier said than done.

A relatively important website that has a high number of important incoming links should be ranked higher than its competing websites. Webmasters work to achieve high rank with link popularity. Many websites are devoid of quality content and they get very few links because of it. The rank of a particular website cannot be based only on the number of incoming links. It would be easy to gain many back links to any website through link exchange. The quality of the sites that link back must be a consideration as well.

The links to your web site need to be from relevant web site. The shoe store could link to a variety of "shoe related" web sites. For example, sport web sites always talk about footwear. Do link exchanges with those. Articles and press releases are syndicated based on relevancy, write a handful of those. Let relevancy be your guide.

One thing to keep in mind is that you should always establish reciprocal links with a website that enjoys better search engine ranking than your own, otherwise it just does not make any sense. Toolbars like Google Toolbar and Alexa can instantly give you the page rank of any website you visit. Note that reciprocal link means that your website will have to feature the link of all websites with whom you decide to exchange links.

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