• Section: Increase Traffic - Category: Link Building
• Written by Patrick

To improve your search engine rankings, you could find link exchange partners to improve your link popularity rating. Link popularity is now considered by most search engines to be one of the most important factors that determine a site's ranking in the search engines.

Let's assume that we have two identical websites. One has hundreds of sites linking to it while the other only has a few incoming links. Which website will have the higher ranking? Of course, it will be the site with hundred of incoming links.

The challenge is, how do you find reciprocal link partners?

First of all, you need know what business nature you are into and what type of web sites would link to your site. Here are some examples of sites and the types of sites that would link to them. We should look for sites that are on the same subject matter, but not necessarily similar.
There are typically two methods to look for these websites:

1) First, we need to find th

e topics from popular search engine (e.g. Yahoo and Google) that you are going into. Get into the directory's home page and search with the keywords, pet lover. After which, you will just need to click on the category the top listings belong to. The sites listed in these and related categories are the types of sites you need to contact.

2) Use the search engines to find sites that link to your competitors' web sites. This is probably a more efficient method of find reciprocal link partners, than searching the directories.

Get to your search engine and search for your keyword. You could add in directory, search engine, links, and resources behind your keyword while searching.

After finding these sites, you will start to have your list. You should create a links or resources page and add links to the sites on that page.

After you've done that, link to that page from your home page. If you have hundreds of links, split the pages into different sub-categories.
When you're done, upload the pages to your server.

After which, you could start to contact each site by informing them that you have linked to their site and request a link in return. Don't forget to be polite and inform them of the benefits of exchanging links.

Some of the web sites, such as web directories, will not require a reciprocal link. So simply submit your link.

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