• Section: Increase Traffic - Category: Link Building
• Written by Sean Mize

You must generate traffic

sent them. It also includes visitors generated after reading an article you may have posted online. These are the most highly qualified leads, assuming the source of the referral accurately depicted the nature of your site.

The next highest quality traffic source is that of search engine referrals. For example, if your site ranks within the top 10 or 20 web sites for a particular search term, and the visitor clicks on your site after searching for a particular keyword or phrase in a search engine.

The next highest quality traffic source is that of targeted pay-per-click (PPC) traffic. With this traffic, you purchase click-thrus from visitors who have searched or clicked on a particular search term that is relevant to your site and offering. This traffic differs from search engine referral traffic only in that it is a result of a paid placement, whereas search engine referrals are generally not from paid placements.

Next is that of ezine advertising. Ezines are niche online newsletters that are emailed to subscribers on a regular basis. The important thing here is to be sure to place your advertisement in an ezine that commands the type of reader who would normally be inclined to purchase or be interested in your product.

After these targeted sources of traffic, there are many untargeted sources of traffic. These include exit traffic, pop-up or pop-under traffic, and redirect traffic. Without going into details on the various sources of these forms of traffic, suffice it to say this is generally untargeted traffic. Because of that, it is generally both inexpensive and is associated with a very low response rate. Untargeted sources of traffic are generally better handled by using a "landing page" that creates an initial interest in you or your product or web site, and directs the visitor to click through to your main page.

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