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One of the tried and tested methods of getting traffic to your web site is exchanging links with other like minded web site owners. But I ask you is link exchanging really worth the effort against other less burdensome web site promotion methodologies you can employ.
Once you have your nice shiny new web site uploaded on to the internet the next step is to get traffic to it. Perhaps the obvious way many new webmasters and even experienced begin to do that is by firing off emails right left and centre to other webmasters seeking a link exchange. But is that the right thing to do I wonder. It is very time consuming to identify potential suitable link partners with the reward often not matching the return in either successful link exchanges or traffic to your web site.
It is a game. Many web site owners will not reply. Or those that do may seek to impose conditions on the link exchange. In my experience, and probably yours too, some of the replies will involve an
outright refusal because their site has a higher google page rank than yours and they absolutely cannot risk linking with you because it will damage their precious page rank. The fact that their site might be hidden away on page 658 of the search results is immaterial to them