Being the Public Relations' Director for a major, online holistic journal, I often find myself brainstorming new and creative ways of marketing, and making our site not only visitor/client-friendly, but informative and entertaining as well. While we offer a broad array of alternative healing arts' schools, I wanted to explain exactly how successful marketing can lead to maximum, effective exposure.

After a little research, I discovered quite a few interesting things about how advertising works. The Nielsen ratings are a classic example of how marketing techniques are applied. In the United States, Nielsen Media Research provides audience estimates for all national program sources. For example, during 'Sweeps' week, Nielsen Media Research mails out diaries to certain households across the country. The diaries are collected and processed at the end of each time period. In addition, Nielsen provides many other data services to display viewing records of television, cable anRead more...Link