It is important to understand your traffic statistics. The most important of your traffic statistics is likely on how many orders or inquires you could get at the end of the day. In order to understand your site performance, it is critical that you should know some of the facts here.

First of all, you should forget about the hit rate. It does not necessary means that when a visitor visit your page, the number will naturally increase by one. When a visitor visits a web page, he/she might be requesting several files all at once: the file for the page, as well as the files for all the graphics on the page. By visiting one page on a site the visitor could have registered several hits. As such, Hits rate may not always give you a good picture of what is happening on your site.

A more precise and useful indicator of your traffic is the amount of unique visitors you get for each day. You must know that internet statistics will never precise. However, the number of uniRead more...Link