Have you ever sat down and spent a few hours browsing the web looking at various online stores? Some of them look boring, boxed in and quite bland. Others look vibrant, colourful, dynamic and really original. The difference is that one is an instant store and the other is completely customised and these differences speak for themselves.

When a potential customer is choosing to purchase an item online, they want to be sure that the store they're buying it from is a reputable and well known established e-store. They want to feel comfortable buying this item online through this supplier. If your store looks out-dated or of low quality, chances are they aren't going to feel overly safe about buying from you.

Separately, if you're running an online store that is template based and looks like a hundred over online stores, then how are you adequately differentiating yourself from your competitors? Templates not only look unoriginal and somewhat boring, but they don't Read more...Link