• Section: Increase Traffic - Category: Google Adwords
• Written by Pete Grundner

The #1 mistake that costs online advertisers thousands

95% of advertisers make this mistake. As discusses in my other article titled "How Google evaluates Your Adwords Campaign", Google works very differently from other search engines concerning pay per click campaigns.

So what's the #1 mistake that costs the average advertiser thousands? The answer is encompassed in two simple words

ir ad set-up page. But how closely matched is the Content Network to your Adwords? Usually it's not well matched at all. You will get lots of clicks from responders to these extended relevance sites, however, the quality of this traffic is horrific at best. Not only is the traffic terrible, your click rate will be much lower when including the Content Network. What's worse, if you remember my last article, one of the key factors that affects your ad position is your "average click rate", so this can be a double negative whammy. By just de-selecting "Content Network" (in the "Edit Campaign Settings") you can significantly improve the click rate of your campaign which will then also give you better ad positioning.

Remember, the better your click rate, the higher your ad will be positioned. If your click rate drops below about 0.5%, your ad will rarely display at all. On the other hand, if you have a click rate of 2%, 3% or even higher, your ad will be positioned much higher than if evaluated by price alone.

One more negative alert

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