
In this article we are going to discuss the most common mistakes that we have seen over the years in peoples Google AdWords accounts.
1) Having single words as keywords
This is a very bad mistake to make in your AdGroups and even Google itself has warned users not to use single words in their selection, however many advertisers have chosen to ignore this.
The major problem with using single words is that the search becomes too broad. For example if you are selling sport cars and you select one of your keywords to be "cars" this will make your advert show if the customer searches on any of the following queries:
"antique cars"
"cars magazine"
"cars mechanic"
"sports cars suck"
"green peace fight against pollution from cars"
"cars news"
"auction for old cars"
"second hand



Google Adwords
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