Written by James
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Written by Alexander Georgi
In this article we are going to discuss the most common mistakes that we have seen over the years in peoples Google AdWords accounts.
1) Having single words as keywords
This is a very bad mistake to make in your AdGroups and even Google itself has warned users not to use single words in their selection, however many advertisers have chosen to ignore this.
The major problem with using single words is that the search becomes too broad. For example if you are selling sport cars and you select one of your keywords to be "cars" this will make your advert show if the customer searches on any of the following queries:
"sports cars suck"
"green peace fight against pollution from cars"
"auction for old cars"
Written by Deepak Sharma
How to make the most out of Google Adwords
Careful selection of keywords is what to look for
Your decision to go for Google Adwords is a welcome step for enhancing your business on the Web. But your good intentions to give your business a jump start, or accelerate its revenue generation needs a little research before it becomes a turning point in your business. Or it goes the way you have envisioned it to be.
No one running a business ever wishes that the crucial dollars spend on the business for online marketing would result into frustrating Click through Rate (CTR), disheartening Conversion to Sales (CTS), and equally dismal end results. Your online advertising campaign may drain out your budget, only to strain your business equations if you have not given careful and incisive attention to your selection of keywords.
Quality does matter over quantity: Use the keywords searchers use
There is absolutely no sense to use a bundle of keywords to drive traf
Written by Jatupol Tanaruth
The AdWords product was launched in 2000. Google AdWords offers pay-per-click advertising, and site-targeted advertising for both text and banner ads which are displayed on the top or right hand side of the natural search results.
Google operates many country-specific web sites and has a large number of visitors from all over the world. Therefore, distribution of ads can be done at local, national, and international levels. AdWords can offer the option to target users in specific countries, or those who are searching in particular languages. This helps you reach your target group more easily since Google can determine country location based on the user's IP address. Google users can also set their preferred language. So, for example, if they set Spanish as their preferred language, they get Spanish-language-targeted ads.
Specificality is not the only advantage of Google AdWords – budget controlability is another highlight. No matter what your budget, you can displa
Written by Eddie Tyshkevich
Would you love having your website, or affiliate opt-in page on the first pages of every search engine? That would be awesome, right? The beauty of the internet is you could be sleeping while the money is pouring into your bank account.
Well, what I was talking about having your page on the first page, the way you can do this is by using Pay Per Click (PPC from here on out) Advertising.
Everyone online knows that Google Adwords probably has the best PPC Advertising on the internet. One mistake most beginners and newbies do is send traffic directly to their or an affiliate product home page. They're so anxious to make money so quickly that they make one of the biggest mistakes you can make online. Let me explain...
When you send someone directly to a page, you have one shot to make the sale. On average, 1%, or 1 out of every 100 people, will buy. But when you send them to an opt-in sqeeze page (GREAT squeeze page example at www.secretaffiliateweapon.com), this
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- James Anderso -