• Section: Money Guide - Category: Online Business
• Written by Janice Jenkins

More than your pictures and illustrations in your catalog, your catalog copy is one of the most significant elements in your marketing collateral.

Copywriting is basically an art form that lets you communicate your message to convince your target readers to do your bidding. And this is not an easy task. Mastering the art of persuasion involves creating descriptive copy that allows your audience to see, feel, taste, hear, and smell your products through your words.

As your target readers don't experience all these activities in your catalog in reality, you need to provide the sensory experience through your text. Your words should be able to fill that gap between your prospective clients and your product.

It's not a new concept actually

ective descriptions to make your audience really understand your product. Effective descriptions are what draw your clients to the situation even if they are not there.

For your real estate catalog printing, you don't just write how many units you have in your condominium, or how many rooms and bathrooms each unit has. Your descriptive copy should be able to use words that actually transport your client from his dreary place to a place where the breeze is blowing in his cheeks and the warm sun waking him up in the morning.

Can you feel the cool breeze kissing your cheeks? Can you smell the newly cut grass from your lawn? Does it paint a pretty picture for you?

How about "sun-dappled terraces", "authentic hand woven hammock that cradles you while you sleep", "sunning in your tree-shaded veranda"

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