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So you really want to be known in your organization as the PR guy. The job may be prestigious but be ready to work no end to achieve every milestone in your schedule. Anyway, you'll fit right in you think, because you've been in advertising for quite some time now and you know they're the same.
NOT.
Most of us probably believe that both are the same. Maybe even the powers-that-be in our organization may also think this way. Not quite, actually. There's a totally big difference between promotion and public relations.
If promotions apply a lot of unique and more than the usual strategies to get attention, PR is the tamer version of the two. When you want to dabble in public relations, you need to have restraint in your actions.
Part of the attraction for advertising is its radical code of being bale to do and say anything you want to. Your company is paying for the ad space so you'd rather take advantage of that.
Not with public r
elations. You get to be the nice guy to everyone because basically, you get media attention for free. You don't pay for it and you most surely have to get the company's name out without all that jazz and pizzazz usually associated with advertising.
Don't get me wrong. Both worlds are actually very challenging. In fact, there's no limit with what you can do with public relations. And once you start to know the rhythm and all the routines, you might just want to stay in PR.
So what do you actually do in PR? For one thing, you'll write press releases