• Section: Money Guide - Category: Online Business
• Written by Bruce Chambers

START PART TIME

FALSE AND MISLEADING ADVERTISING

TRUST

PROTECT YOUR COMPUTER, MONEY

LIGHTSIDE

DROP SHIP

When I first came on the Internet, the first thing I did was subscribed to many newsletters.

Great writers, perfect English, plus very good information.

But the information was geared more to experienced marketer. That and a lot were nothing more then advertising flyers.

I felt there was a need for a marketing report that new people working part time would find useful. I publish information where they can go to get Internet marketing information, free pro safe listing, free drop ship listings, safe marketing firms, fraud, spy ware, search engine information.

START PART TIME

Once you dig your way through all the hype, scams and frauds,you find that there is a future in marketing on the Internet.

Don't get carried away and quit your full time job. Star

t part time from home (which gives you some tax breaks). If you have a room set aside for your Internet marketing, you can write off a

percentage of your rent, light, heat etc. Plus any supplies, computer, copier, connection to the Internet.

HELPFUL E BAY LINKS

I'm sure you've read about how eBay has changed the lives and businesses of millions of people.

Really if your just starting and working part time, this is a good way to get "get your feet wet" in Internet Marketing.

A Look at Third Party eBay Tools

http://cgi6.ebay.com/ws/eBayISAPI.dll?SolutionsDirectory

False and Misleading Advertising

What's truthful? The FTC has attempted to deal with this question by establishing the following standards:

The intention to deceive is not what matters. What matters is the perception of the public. The test of whether or not an ad is misleading will be based on the effect on the average or unsophisticated person. Your advertising may also be deemed deceptive through omission or misleading implications. The bottom-line, "just the facts, just the facts."

Check out the governing regulations that effect Internet marketing. Go to;

www.ftc.gov.com

TRUST

In my day you had to what is called hard sell until your customer gave in. It took from 6 to 12 calls to close a deal. I really think you pushed your product tell the weary customer gave in.

Today on and off line, it doesn't matter how good of a salesperson you are, how many times you hit him with your product, the customer is too savvy to buy something they don't need. More so on line, as with a click you're gone.

You have to focus on the customer needs. Communication and ethics now play bigger role in selling. Learn to see things from a customer's point of view and take the time to listen. The

customer wants questions answered.

The biggest time spend in selling, more so in mail order or on the Internet is developing a relationship with your customer and building trust. If you did a good job in the first two, closing a sale will take the smallest of your time spend with your customer.

I was in the publishing, printing, and mail order business before I retired. Some of the ways to attract customers to your site, using off line free sources, which are not used as often on the Internet are;

Bulletin boards, regardless of were you live, opportunities abound. You will find these boards in grocery stores, malls, churches, hospitals, and civic centers.

Mall events, most malls will rent space on week ends were persons can put up a table to sell their products. Many of them come back every week end . Check around see if any of them will allow you to place cards or flyers on their table. Even offer to help at their table for a couple of hours in exchange.

This goes for the big garage sales, flea markets that are on weekends. This way you are going to some of the would be Internet Marketers, but don't know where or how to start. By being off line you are starting to build a trust with them.

Try some off line ways to advertise. You will be surprised at the results.

PROTECT YOUR COMPUTER, MONEY.

Sophos stated on unprotected, unpatched Windows PC on line for 12 minutes has a 50

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