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Your Image, your Design

More than your design and content, when putting together your marketing collaterals such as your postcard printing items and business card printing pieces, you need to consider the images and what you want them to say to your target audience.

With the advent of digital technology, almost everyone nowadays can probably open PhotoShop and manipulate some pictures and then put it in their postcards and business cards. But the design that would most likely get attention and become keepers would be those that have images that looked like it was well thought of and carefully chosen to convey a particular strong message.

Not even a trendy layout can stand the test of time. A solid and unique image probably will.

And for you to really get a kick out of the images in your design, a few basic tricks up your sleeve would go a long way:

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image if you only have a limited space to work with. Postcards and business cards usually have a small space. Unless your image can amply tell your target audience all the information about your company, then it would be wise for you to optimize rather than to enlarge your image size.

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3.22 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."