RSS Subscribe Direct Mail Marketing With Generation Y
The teens of today are very different from the teens of yesteryears. They are more independent, more outgoing, more adventurous, and the best thing is, these kids have money to spend.
Having said that, if you have the product that you believe would be highly suitable for this market, then by all means, try to capture this market and take advantage of this growing sector.
There are many strategies to capture this sector. But let me talk about a strategy that has not been commonly used for this particular market group.
Direct mail marketing.
You would think that I may be crazy by suggesting direct mail as a strategy. But hold on. Before you dismiss it, read on and you'll see that direct mail marketing can be an effective means to grow your business.
The key here is to understand the problem.
Direct mail marketing is difficult for this generation precisely because of (1) the absence of a database; and (2) limited attenti
Number one problem is how to get your mail directly to them especially that you don't have a database of the addresses as well as the names of the young people as they are not listed. Particularly because they are minors. So what you'll get are the names and addresses of the parents.
If that is the case, then go to their second homes
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3.22 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."
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