• Section: Money Guide - Category: Online Business
• Written by Lynne Saarte

A recent study was conducted where people were offered different wines to taste with different prices. During the testing, it was found out that most of the people who tasted the wines found it more to their liking those that have higher price tags than those that were much cheaper.

According to the researchers, they scanned the testers with that part of the brain that usually records pleasure; and true enough, every time these people got a taste of the more pricey wines, their pleasure generally shoots up.

They also found out that the same was true even when they manipulated the price tags. They got the same result, confirming that the higher the price tag, the more pleasure the tasters got from the wine. And this even when unknown to the tasters, they were sipping the wine that they didn't like the first time when it had on a cheaper price.

So boys and girls, based on the study, we now conclude that if you want your product to have more value for y

our customers, put a higher price and you'll see how the market will follow.

I think that it all boils down to our basic perception that when a product is expensive, it naturally follows that it's made of better quality than those that are much cheaper.

Let's again take for example my recent purchase of my washing machine. I was able to compare two washing machines and found out that they almost have the same features, except for one thing

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