RSS Subscribe How to Measure your Direct Marketing Results
If you want to measure your direct marketing results but you don't know where to start, in today's market, there are three most common ways to do it. Not only can you know which of your marketing campaigns really work to your advantage, but you also get to increase your sales in the process.
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The cost per piece is determined by taking your total cost of mailing your postcards or envelopes and then divide it by the number of pieces you actually sent out. This second measurement is very important to take note of because when you decrease your cost per piece, you also get to lessen your cost per acquisition. Provided however, that you have the same response rate for your print ad.
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3.22 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."
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