• Section: Money Guide - Category: Online Business
• Written by Janice Jenkins

You probably are wondering how come your full color brochures and even your full color postcards don't seem to have the results you expect. In fact, your brochure printing agency was not able to produce the color you required from them.

Before you complain to your brochure printing agency, and before blaming your designer for the wrong outcome, you might want to look at your paper stock first.

Sure, your designer and printing partner may also be responsible. They didn't take the time to explain to you that your paper stock create different tones even if you use the exact same color with your ink. Hence, your paper stock is crucial to understanding the factors that make up an effective marketing tool for your business.

Both color control and color stock make a huge difference in your marketing tool. Your ink can actually change color and seem to contain other colors when you produce your print ads on certain color paper stock. You have to remember the

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