• Section: Money Guide - Category: Online Business
• Written by Jon Bergan

Have you ever sat down and spent a few hours browsing the web looking at various online stores? Some of them look boring, boxed in and quite bland. Others look vibrant, colourful, dynamic and really original. The difference is that one is an instant store and the other is completely customised and these differences speak for themselves.

When a potential customer is choosing to purchase an item online, they want to be sure that the store they're buying it from is a reputable and well known established e-store. They want to feel comfortable buying this item online through this supplier. If your store looks out-dated or of low quality, chances are they aren't going to feel overly safe about buying from you.

Separately, if you're running an online store that is template based and looks like a hundred over online stores, then how are you adequately differentiating yourself from your competitors? Templates not only look unoriginal and somewhat boring, but they don't

do much for positioning yourself in your market. They may be a cheap solution but they can have adverse effects on your market position and overall sales.

These are just a few of the hazards that can arise from using a template-driven instant store solution.

The best method in developing an online store is to implement a completely customised solution that compliments your branding in every single aspect and separates your business within its market appropriately. Such customized solutions take into account the following:

Custom designed template:
A custom designed template not only refers to the actual layout of the site but everything that goes with it. Custom designed buttons, pointers, styled dropdown boxes and list points

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