• Section: Money Guide - Category: Online Business
• Written by Lynne Saarte

As a small business owner, you are undoubtedly aware of the importance of advertising. Unfortunately, you are probably also keenly familiar with the costs, which can often be prohibitive. A key to your survival in today's fiercely competitive market is your ability to find inspired, cost-effective ways to promote your business. Let's discuss some of the options available to you.

An email campaign is very cost-effective, as you can usually conduct one at no cost as long as you do all of the work yourself. It can attract a moderate amount of business, as well. If you focus on creating appealing, noticeable emails with pertinent content, readers will respond. It is even more valuable if you can personalize each email, preferably by referring to the recipient's name in the subject line. Needless to say, that can be quite difficult and time-consuming. The primary obstacle to conducting a successful email campaign is building up a list of email addresses to which you can

send your information. Email campaigns are only effective if you can reach a hefty number of potential customers, and it may take a significant amount of time before you can build up your campaign to a sufficient level.

Another relatively cheap option is to distribute a newsletter. This is very much like an email campaign, except that it is in the traditional, hard copy form. You design a newsletter

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