• Section: Money Guide - Category: Online Business
• Written by Dave Krigger

Let me count the number of Network Marketing companies that I have been in and failed. Let's see; there was NSA, OneSource, Bodywise, Quixtar, Amway, and Emerald passport. There were probably a few more sprinkled through the years, but my brain is repressing the memory.

I certainly can't ask myself,"What did I do Wrong? I was so organized!" Yes, I had my contact manager, accounting program, and all my other tools lined up, but the sales never came. I never took the action necessary to create the sales. In those days, you had to sell to family and friends, and pitch the business to anyone within earshot. That part I hated, so I never did it.

Today is a different Story. A huge trend that is blazing through the net is the merger of Network Marteting and Internet Marketing. This is the most exciting trend that I have seen, because I open my

business up to a world of traffic, and I don't have to rely on family to keep me in business. And, it adds the component of residual income to Internet Marketing.

To be successful, you have to accomplish a few big steps along your path to the big bonus checks. First, You have to own the traffic. You are not going to get there by buying leads. You need to generate your own through targeted marketing efforts. This is the most difficult piece in any business! There is help, though. Mike Dillard's Magnetic Sponsoring and Build on a Budget are terrific resources. Likewise, Ann Sieg has been helping networkers for years with The Renegade Network Marketer. The basic philosophy is become an expert, offer a valuable product or service for free, have an upfront product for sale that generates revenue to support your business, and have the business opportunity as the backend product.

Second, You have to have a system that automates the selling process. For example, Synergy Success system has created a very robust site that does all of the selling and telling for the associate. The Synergy Site is loaded with top quality video, product information, shopping cart, business information and squeeze pages. Automation and high conversions are the keys to success for home based businesses.

Finally, the entire strategy and systems have to be duplicatable so that new associates can start being successful right away. Education is key, and that is largely accomplished through the upfront give-aways and upfront products. Automation is equally important, so that new associates are't wasting time re-creating the wheel.

--End--

< Prev Article		Next Article >