• Section: Money Guide - Category: Online Business
• Written by Janice Jenkins

Every day, millions of people go to a movie theatre and watch the latest comedy or action flick. Movie-making is a huge industry, with billions of dollars of revenue every year.

What is the secret to movie success? Suspense!

And I don't mean suspense in the cinematic way. I'm not talking about the edge-of-your-seat feeling you get when you are watching a thrilling scene. I'm talking about the way that movie companies advertise their movies. Their ads are built around keeping you

t reveal what your business is. Later, as your grand opening date gets closer, do another flyer printing, and this time reveal just a bit more about your business, but still not too much. You want customers to come back to see your next ad.

You might even want to expand this idea into postcard marketing techniques. Send out postcards that resemble those advertising flyers you made earlier: neat and attractive, but not very revealing.

You may just find that, when you finally open your doors, you are flooded with intrigued customers who have been waiting to find out what your business is all about. That is exactly the reaction you want.

Even after you are established, keep using suspense as an ally. Establish a newsletter that you send to customers. In one newsletter printing, include some catchy info about an upcoming product release or promotion, but don't say too much. You'll be amazed at how much interest that simple technique can generate.

Hey, if movie companies keep using this strategy over and over, it must be worth something, right? Anticipation is an incredibly powerful tool, and you can use it to boost your bottom line. The key is starting early

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