• Section: Money Guide - Category: Online Business
• Written by Janice Jenkins

We've all been to the eye doctor at least a few times in our lives. You know that test they make you take, where you look at the sign on the wall and try to read the letters that are presented in rows? As you work your way down the sign, each row of letters gets smaller and smaller, and more and more difficult to read. Your goal is to focus well enough to read even the smallest row of letters, so you can avoid getting a prescription for glasses.

In business, you should look at your marketing strategy as an eye exam. If you don't focus on what you are trying to tell your customers, you will fail. If you take your eye off the target, even for a second, the entire thing could come crumbling down around you.

It is important to have a clear goal in mind as you plan your advertising campaign, and it is even more important to stick to that goal as you proceed. The goal should be to accentuate the qualities of your business that customers like, and to set yourself apar

t from your competitors.

The first thing you have to do, of course, is to find out exactly what it is about your company that customers like. To do that, you have to ask them. One good way to do that is to send out postcards to your past customers. Go to a quality postcard printing company, and get attractive, color postcards made. Send them to as many former customers as you know of. Ask them what they liked about your company, and what they didn't like. Ask them to be honest and specific. The more feedback you can get

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