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19 Secret Strategies of eBay Powersellers, Part 4
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As if you haven't already heard, millions upon millions of people of people buy and sell on eBay every single day. Some only make a few sales here and there. Others have figured out what it takes to become "Powersellers." Powersellers are the very small minority of eBay sellers that do at least $2,000 per month in sales on eBay and maintain a 99% positive feedback rating. Powersellers are the ones that really know what they're doing and if you really want to be successful on eBay then follow the secrets they revealed to me.

So, what are the secrets, tips and tricks that will cause you to become a Powerseller as well?

Well, I'll be completely honest with you... I may be well on my way but I'm not a Powerseller yet. However, one thing that I know from creating several successful businesses is that if you want to become the best at something, you need to copy those that are already successful, ask them to mentor you and ask questions and take notes. And now I am going to ta

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ke what they taught me and pass it on to you.

This is part four of a four part article series. You will find links to the other parts of this article series at the end of this article.

SECRET STRATEGY #16 - OFFER DISCOUNTS

Every single Powerseller that I interviewed offers some type of discount. It could be something like buy one and receive a second at 50% off. Or it could be that you offer free shipping on another purchase. Just make sure that you offer some type of discount and also keep in mind that "free" always works much better than anything else. For example, rather than say "Buy two and receive 50% off" say "Buy one get one free". "Free" is a trigger word that really hooks people.

Furthermore, I have found that for most items, that offering free shipping can actually make you more money than if you didn't. For example, a few years back, I wanted to find out if this was actually true. I had two whole rows at a concert and for the front row, I had people pay for the actual shipping costs which was like $9 to send them via FedEx 2-day delivery. A set of two tickets sold for about $400. The row in the back had free shipping and they sold for about $490 a set.

I made $81 more by offering free shipping. And it had to be the shipping because everything else about the auction was the same. In fact the better tickets made me less money. Now, I am sure that there are some exceptions to this rule (like maybe you are selling bulk items for $.01 and really making your profit off the handling) but I can't really think of many examples. In fact the only exception that I can think of is international shipping.

But my point is that "FREE Shipping" works because it is very noticeable on search pages. Remember that the word "free" is a trigger word that catches people's attention. The only other words that catch people's attention like "free" is "you" and "sex". Hey, I'm scared to think of what might happen if you put all these words in the same sentence!

Finally, with regards to the word "free", always include it in your title IN ALL CAPS by simply adding "FREE bonus". And then give your customers something for free. You can tell them what it is or not but always be sure to put a dollar value on it. For example, when I sell my information products, my bonus is a subscription to my email newsletter which I always give away for free but I put a value on it of $9.95 per month because I really believe that it's worth that much since I know that I always over deliver. So I always tell my buyers that they are going to get a "bonus worth almost $120 per year!"

But here's the key: it's doesn't really matter what the bonus is... all you are trying to do is get eBay users to click on your auction because you can't start selling your product to them until the open the listing! Remember this every time you create a new listing. Your first objective is to get them to click on the auction listing. Think of it this way, you can't sell to someone unless you get them in the store!

SECRET STRATEGY

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