• Section: Money Guide - Category: Online Business
• Written by Daryl Campbell

Recently, we featured a story on our blog, about a man who quit his job (a six figure job at that) to pursue an internet marketing business full time.

Here's an excerpt of what one person wrote in the comment section.

"I wonder who these people are who are making all that money! There should be more advice and real world business plans instead of how easy it is to make money online."

Why is there so much advertising that promises easy money? A major part of it is of course the times we live in. With the internet and mass communication growing daily, more people than ever before have access to legitimate money making opportunities. A handful have taken the plunge and come up wildly successful in a very short period of time without much effort.

Is it really that easy? As a norm, the answer is an emphatic no. Most online business people either make no money or so little that it is impossible to stay in business.

So why this o

verwhelming glut of advertising that promises fast easy money but rarely delivers?

P.T. Barnum once said there was a sucker born every minute. I'm not sure about that, but there is no denying that many people want their success to be quick and painless. It is mind boggling to think that many would be entrepreneurs believe all they have to do to be successful with internet marketing online is put up a website or affiliate link and presto chango, instant cash. The phrase for this and not a complimentary one is "get rich quick." With a hot market like that it is amazing the gurus don't make more money.

Rich Schefren a highly successful entrepreneur and consultant calls this kind of thinking, "believing in fairies". People who spend tons of money and go from one offer to the next in the hunt for the secret formula or the super neato fairy dust that once you sprinkle it on your computer monitor will turn your online business into a profit powerhouse.

I'm exaggerating that last part but the point is many people would rather focus on these kinds of actions instead of coming to grips with the unvarnished truth:

When it comes to building an internet marketing business, overnight success is almost non- existent.

It doesn't mean that you don't check your email for various offers or information that can help. You always want to keep alert to that but if the offer is too good to be true, than it is too good to be true. When the guru says "do nothing and make money right now" or something similar hit the delete key or better yet set up an email filter.

None of this is new. Whether traveling the Old West by wagon or setting up shop in cyberspace, gurus will always exist. Why? Because they know there is a limitless supply of people who want no parts of what it takes to build a business.

< Prev Article		Next Article >