• Section: Money Guide - Category: Online Business
• Written by Suzanne Arant We

As a Silver Level Power Seller for 4 years, and having made 12,000 sales on eBay, I have experiemented with many techniques for making sales, creating customer relationships, and building my eBay business. Here are my top 10 techniques for a successful eBay store:

1) Use the eBay Store traffic reports. With this info, you can make educated adjustments to your store that will improve sales.

2) Run 1-cent auctions to drive traffic to your store. Think of these auctions as "advertisements" that will drive shoppers into your store.

3) List your entire inventory in your eBay Store. At 5 cents per listing, 500 items will only cost $25 per month. These products will show up on search engines, driving traffic to your store, and on eBay searches. The more items you have out there to pull buyers in, the more buyer

s you have the capability to attract.

4) Register and assign a domain name to your eBay Store. You can assign any domain to your eBay Store through your store manager.

5) Accept PayPal as a payment method. Over 80% of eBay users have Paypal, and use it as their preferred method of payment.

6) Drive advertising to your store via eBay Keywords.

7) Use your store categories wisely. eBay allows you to create up to 20 product categories for easy buyer navigation. This category structure not only insures that buyers will be able to find what they are looking for, but it also increases the likelihood that your store will be indexed with search engines.

8) Have a fair return policy. Customers may not use it, but they may buy from you over your competition if you have a fair return policy, and the competition doesn't.

9) Keep your shipping fees fair and competitive.

10) Use the promotion boxes provided on MANAGE YOUR STORE. You can do all kinds of creative things like create a slide show, or show featured items for holidays or special events. Experiment with that feature if you have never used it.

For more information on how to sell on eBay, visit my eBay blog, or check out my original eBay information products in my eBay store.

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