• Section: Money Guide - Category: Home Business
• Written by Jackson Bleu

There are two major types of business models that net
entrepreneurs use to make money blogging. The first and
most common way to turn a blog into a profit making
machine is to sell advertising to different companies and
brands who want to reach that blog's readers. The second
kind of money making blog is one that helps a single brand
improve its image by creating positive associations between
the blog and the product in the mind of consumers. Both
kinds of blogs can make a lot of money, especially if the
creator has a keen mind for marketing.

If you are blogging with the goal of selling advertising,
there are two basic ways that you can go about
recruiting sponsors who want to put ads on your site;
you can let someone else do all of the legwork, or you
can do the work yo

urself and keep all of the revenue.
Within the first group, many people make money
blogging by selling space through Google's AdSense
program. The advantages of this program are numerous,
as it requires very little effort on the part of the blogger
or webmaster to begin raking in profits. However, most
people discover that they make less money through this
method than they had hoped that their blog would earn.

Selling advertising directly to companies who want to
put banner ads or sponsored links on your blog can take
quite a bit of time, but it is often fairly lucrative. If you
have a lot of contacts in industries that are related to the
topic of your blog, you may want to try to go this route.
People who have a strong background in sales and are
experienced at pitching proposals can make quite a bit
of money by renting blog space to interested companies.
The most serious problem with this model is that you
often have to build quite a sizable readership before you
can attract advertisers, which can mean that you have to
do several months of work before you start to make
money blogging.

As blogging becomes a more and more lucrative business,
a lot of established companies are considering how they
can get into the action. One way that companies are
capitalizing on the blog movement is by having blogs that
provide a kind of friendly face for their corporation.

Often, a company will employ an established blogger to
create a weblog designed specifically to appeal to that
company's customers andto create positive associations
with the brand in the consumers' minds. More than one
writer who never even dreamed that he or she could
make money blogging has been approached by a company
and offered quite a pretty penny for this kind of gig.

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