• Section: Money Guide - Category: Home Business
• Written by Blair Becker

Press Releases can help your business acquire publicity through the
media. Having media attention affords your business believability.
Here are a few tips to promote your press release's attraction.

Correct Format: There is a format that press releases require to
conform to. Make sure your yours is written in the correct formatting,
as you will want it to look as professional as possible. It is
also a good idea to re-read the press release for grammar, punctuation and
Writing before you send it in for submission.

Keep It To The Point: Your press release should be no
longer than two pages. Media companies take in lots of press
releases and don't have time to understand a ten page report.

Keeping your writing clear and brief allow you to fit in the
crucial facts without going over the two page limit. As you
decide what selective information to admit; answer the following
questions: who, what, why

, where, when, and how.

What Is The Reader Going To Acquire: Give your press releases a
call to action. Include something that is going to prompt
readers to go to your event, visit your website, attend your
grand opening, etc. Publishing a blatant advertisement will be apparent.
All media outlets will not publish blatant advertisments.

Comprise the features and benefits of what you are advertising,
and give info on what it will do for your target market.
If you are advertising a new drink blender and simply stating that
it is comes in 8 colours and takes up less space than previous models isn't
sufficient.

However, writing the facts as "the new model comes in eight colours
and takes up less space, allowing our customers to have
the full 5 speed blending power of our larger model, but also save
precious counter space" lets the reader know the new benefits of the new
model.

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