• Section: Money Guide - Category: Home Business
• Written by Jeffrey Zalewski

Without a doubt, email marketing is one of the most cost effective and work smart methods for marketing your business. You can reach thousands of prospects with just a simple click of a button. Yet, most marketers struggle to get effective results from their marketing efforts.

Not only are you faced with the CAN-SPAM Act and being compliant, but the email systems your prospects use can easily filter out your email before they ever see your message. Plus, people are bombarded with an avalanche of emails every day. This makes email marketing very challenging.

The great news is you can learn how to be effective using email as a method of marketing. Your success at using email effectively begins by understanding some very simple fundamentals regarding the use of email. These basics must be learned and applied, especially if you want to tap the true power of using email in your marketing, so you can have a competitive advantage.

As with any marketing meth

od, it will take you time, patience, and consistent tracking of your marketing actions. Just because you have an email address and something to offer, does not mean you will get the results you want when you send an email message. There is much more to it.

As a Certified Training Consultant and Success Coach, I have worked with thousands of marketers over the years. I have also observed through their marketing efforts, as well as through all the emails I receive everyday, that most marketers misunderstand email marketing. Therefore, they get pitiful results. The misunderstanding is not only in how to use email but also in the power email marketing can provide to their business.

In March 1999, I began a track of personal success that helped me achieve a record of consistency in my marketing efforts. In fact, I personally sponsored over 800+ people total, which spanned a record of me sponsoring an average of 10+ people a month for 73 consecutive months.

The success I had did not come over night, nor did it happen with any magical tool. But it did happen with the use of technology including email. The fact is the technology helped me leverage my time and effort so I could focus my time in talking with primarily interested prospects. About 80% of my marketing efforts were connected to online marketing and email played an important part in my entire marketing strategy.

I continue to use email effectively in my business, not only for marketing but also for follow-up and support. The facts prove email works and email is a work smart tool. This is one of the reasons it is one of the 5 methods categories required in the 5 Point Strategy I use in the marketing of my business.

Why do I succeed at email marketing and others seem to fail? Simple - I take consistent action doing the things that work! The bottom line is that I have learned how to use email and unleash the power of email marketing in building my business.

Following are seven tips to follow, which will help you effectively use email in your marketing. Learn these tips and make sure you apply what you learn.

TIP # 1 - Email is Just a Tool

The method of email marketing consists of many tools and email is just one of many tools you will use. Other tools include, but are not limited to, auto responder follow-up systems, instant messaging, broadcast systems, and web sites.

Use email as a tool for leveraging your time and to supplement your communication with your prospects and downline. Do not forget the fact that network marketing is about building relationships and you can't build relationships unless you talk with people. Regardless of what tools you use in your email marketing campaign, your most important tool in email marketing is the telephone.

TIP # 2 - Understand What It Takes to Get the Results You Want

Type a message, click send, and they join! In the reality, that rarely happens. In fact, over 97% of those marketing online with email are not getting the results they want. Why? The answer is simple, but not easy! They are not adhering t

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