• Section: Money Guide - Category: Home Business
• Written by Matt Kasmani

As a beginner in internet business, we constantly look for ways to improve our marketing strategies. When we absorbed too many information, somehow we will lose track of our works and not knowing how and where to start.

To overcome this once and for all, we need to know the master plan of internet marketing. Work on the required parts based on the master plan and you'll know exactly what to do. You'll stay focused, feel motivated and become committed.

Here then is the master plan of internet marketing:

1. Product

2. Conversion

3. Traffic

4. Backend

These are the secrets of making money online.

PRODUCT is a must have to start an internet business. You can't make money if you don't have a product. This could be ebooks, ezines, software, newsletter, ecourse, articles, video, audio, even email is a product. There are many ways to create a product. It can be from resale rights, private label rights or

public domain.

CONVERSION is a process which measures the rate at which you can convince your visitors to get them buy your product. Meaning if you get 100 visitors and 50 of them bought your product, then you have a 50% conversion. Successful conversion includes:

1. Convincing sales letter to influence your prospect to your offer.

2. Trust and credibility to make your prospect believe and confident in your offer.

3. Offer and urgency to motivate your prospect.

Other factors to increase conversion are by adding graphics, testimonials, proof, video or audio. It's important that your website converts well before sending them to the traffic.

TRAFFIC is everyone favorite subject. There are many ways to get traffic but need to apply based on these 5 factors:

1. Focus on highly-targeted and market-specific traffic.

2. Leverage on all traffic that you get.

3. Master at least one traffic strategy.

4. Plan your traffic generation.

5. Monetize your traffic; add different profit streams within your website.

BACKEND profits are important to making the biggest bulk of the money. Finding opportunity to offer higher profit income products by doing it in 3 different ways. They are:

1. After the sale.

2. During check out process.

3. Follow-up emails.

Backend products should be related to your market and website topic.

The master plan of internet marketing consist of 4 elements, when combined as a whole, they will form a strong foundation of your internet business.

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