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You can have the most fluid, creative, perfect business website in your chosen field but if your marketing and promotional efforts do not bring users to your website it is useless. An important aspect of building your business successfully is knowing what pages of your website your users are viewing most often and for how long and what pages they are on when they exit your website.

Tracking Software is necessary to compile this information and once you start building these reports, you will be able to properly decide how to improve your website and the online sales process for your marketing and promotion.

Every business owner needs to have an online marketing and promotion plan and the following goals should be clearly outlined in that plan:

1. To get instant, low cost traffic to your website. These users can let you know if your sales copy works, if the navigation is easy to follow, if your offers / order forms are correct and productive.
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8 Techniques Taught by Network Marketing Companies That Won't Work...and Why!

Section: Money Guide - Category: Home Business
Written by William Winch

It's highly unlikely that 96% of all people who start a home based business in Network Marketing fail because they are lazy or not willing to work. Sure, some people sign up and throw their distributor kit under the bed, never to open it again and wonder why they never got rich. Some people even earn some money and then give up when they learn that it takes hard work and dedication to get up to where the top earners are. But 96%??? That number is just too high to blame on laziness.

The reason these statistics exist is because people don't know true marketing techniques and principles to grow a business. It's a simple process and anyone can do it. You just need to know how, and what it is you need to do. Just as there are countless things that work, there are just as many things that don't work when it comes to growing a home based business.

Let's look at 8 useless techniques companies teach their distributors, and why they don't work.

1. Building A

List Of Your Friends And Family.

This technique only works for the company as a whole, not for the individual distributor. If 100,000 people build a list of friends and each gets 2, the company triples its profits. You, on the other hand, will only earn a whopping check for $3.50 for your efforts. Not to mention being black-listed from the next family reunion picnic.

2. Passing out business cards, brochures, audios and DVD's. Companies love teaching this because it is any easy way to get them started without teaching them the proper marketing techniques. Also they make money off every piece of literature you purchase from them to give out for FREE! This has you paying for the company's advertising, not them, not to mention the one person out of 100 they will make money from after they sign up from your efforts. Again, for them it's about numbers.

3. 3-Way Calling.

This is one of the most counter-productive methods to grow a business. if you're doing 3-way calls to your upline