• Section: Money Guide - Category: Home Business
• Written by William Winch

One of the reasons there is a 95% drop-out rate in Network Marketing is because people don't understand the importance of positioning themselves. Most companies do not teach this because it takes their time and money away from training on how to simply sell their products so they make the best profit possible before a person quits. Most people don't know what positioning is, but they use it every day without even knowing it. Not knowing what it is or how to use it is usually the aspect that keeps your business spinning like a car stuck in the mud.

Do you ever wonder why you see the same people up on stage earning all the money, year after year? They say they are doing the same things you are, but they are rich and you are not? How is this possible? One reason is that they learned how to become a marketer rather than a distributor. Another reason is that they are leaders of their own businesses, not just cogs in their uplines wheel. They think on their own two feet, make

rational decisions and successfully wear about 20 different hats...the most important being the positioning hat.

Positioning is getting qualified prospects to seek you out based on your expertise. Why? Because you are a pro at what you do. You are the expert. People come to you rather than the other way around. Calling prospects and convicing them that they need what you have is not positioning. I used to spend all of my time tracking down existing customers, practically begging them to re-order. That was not a good way to position myself. Waking up in the morning and finding messages from qualified leads telling me they absolutely need what I have is positioning. People come to you. This truly is how businesses grow.

The people who are making the big bucks up on the stage will tell you that the only difference between you and them is that they followed a plan consistantly and massively. This could not be further from the truth. The difference is postioning, and it is the absolute best way to quickly and efficiently grow a large enterprise. It does not come from buying more over-priced leads than you can afford, distributing more flyers than you have time in a day for. It comes from participating in the latest online business system or buying an expensive website and telling your friends to go there either.

An important aspect of positioning yourself is marketing to the right audience. What are their needs, wants and desires? What will motivate them to use your products? What solutions for their problems can you provide for them? Who are they? What specific qualities do they have that would make them be your target audience. Let me give you an example. Let's just say you're marketing an anti-aging skin care product line. I'm just pulling this one out of the air to use as an example. So, Ok

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