• Section: Money Guide - Category: Home Business
• Written by Michelle Ostrows

Roadmap To Riches has designed a system in place for new members to follow, step-by-step, in order to launch, promote and grow your business. What the average person lacks, however, is a "take-you-by-the-hand" type of relationship with a particular mentor with exceptional experience and know how. They plunge head first into a business idea or two or five that they've researched, invested some careful yet eager dollars into that marketing strategy and sat back to wait for the success to roll in like assumed clockwork. Several consumers want to rely on a mentor/coach type of relationship in starting a business. Some of the most successful entrepreneurs in the world have a mentor. "Roadmap To Riches prospects fear the possibility of being alone and uneducated of how to become successful with an online home business or internet opportunity, and they

simply walk away from the opportunity. We simply don't allow them to give up and fail." -Michelle Ostrowski

Coaching and Mentoring. The mentor or coach you team up with should take on the responsibility of taking you by the hand each step of growing your business, empowering you to make decisions and choices based on their experience, mistakes and results, encourage you and challenge you during slow/down times of the market, and educate you all along the way. This mentor should also have a very clear understanding of what a "systems-dependent" company is and duplicate the matrix and design of their own Roadmaps To Riches business and their success into YOU: the student.

Let me explain what a systems-dependent company or business is. For an example, we'll assume that you want to make $100,000 for your first year in an online business opportunity, such as Roadmap To Riches. Most people try to aspire to hit the exalted "6-figure income" mark. They have some sort of idea of what they're selling, marketing, affiliating, etc. They have a website, possibly a merchant account, and saucer-sized eyeballs and undying motivation to make it work. After it's all setup, the guesswork begins. What's the next step? How do I make decisions to respond to market changes? How do I capture my audience and target market? Does supply and demand come into play? Do I spend money only with Google adwords or ezines or paid press releases or postcards? Time to take steps BACKWARDS, yes backwards, but not from where you'd think.

Visitors to your website. $100,000 per year, correct? How many sales would that take you exactly, such as with Roadmap To Riches, you earn $999 for each and every sale you make, even while you sleep. Let's do some simple math...that's 100 sales over a 12 month period. How many sales per month is that? -roughly 8.3, let's round up to 9. How many people did it take to sell 9 memberships per month? If your closing ratios are 5%, it took you 180 well targeted and interested people that saw your website each month...and made the buying decision. How many opt-ins were involved with generating 180 people for the month, and how many purchased without opting-in? Let's say 80% opt in, so 144 people. 36 people bought without opting in.

How many actual visitors, interested or not, did it take to generate those 180 well qualified interested buyers? If it takes you 10 visitors to get one opt-in, then you'd need 1440 visitors total each month to get your 144 opt-ins. If you have a 3% click-through-rate on your ads showing, meaning, for every 100 people that see your ad online, 3 of them click on your ad...now we're up to 48,000 people seeing your ads each month. Break that down daily, and you'd need 1,600 occurrences of your ads showing every day when people enter those keywords into google that brings your ad onto those search pages. The good news is, millions of people search for home based opportunities on a monthly, even daily basis. However, diversifying your costs and budgeting would mean SEVERAL different marketing resources to achieve these visitors to your site. Here's more good news, if your closing

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